Steady growth in performance in the first half of

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Steady performance growth in the first half of the year real estate enterprises entered the stage of refined competition steady performance growth in the first half of the year real estate enterprises entered the stage of refined competition July 4, 2019 the real estate market achieved stable expectations under the guidance of the "stability oriented" policy tone in the first half of 2019. The transaction scale of commercial housing nationwide maintained steady growth, the sales growth rate dropped slightly, and the brand real estate enterprises achieved sustained and steady development. Among them, country garden and Evergrande exceeded 300billion, Vanke, poly and rongchuang stepped into the threshold of 200billion, and a total of 12 enterprises exceeded 100billion

according to the statistical data recently released by the China Index Research Institute, in the first half of 2019, 147 real estate enterprises had sales of more than 5billion yuan, an increase of 9 over last year, achieving a total sales of 5853.7 billion yuan, with an average sales of 39.82 billion yuan, an increase of 10.3% year-on-year

in the first half of the year, as the first and second tier cities generally increased land supply, large real estate enterprises significantly increased their land acquisition in the second tier cities, and brand enterprises' land acquisition performance was differentiated. During the period, 20 brand real estate enterprises acquired 149140000 square meters of land, a year-on-year decrease of 19.5%; First, the accumulated amount of land acquisition was RMB 797.9 billion, a year-on-year decrease of 1.1%. Among them, the land acquisition scale of rongchuang and other enterprises increased, while the land acquisition scale of some enterprises decreased. From the perspective of land acquisition structure, the land acquisition amount of 20 brand real estate enterprises in the second tier cities accounted for 60.6% in the first half of the year, an increase of 9.1 percentage points over the whole year of last year, the highest value in the past seven years, so that their utilization scope is still subject to many restrictions; The proportion of land acquisition in the first tier cities and the third and fourth tier cities decreased to 13.4% and 26.0% respectively

it is worth mentioning that under the continuous regulation and control policy, the real estate enterprises' land acquisition has returned to rationality, and the industry has entered the stage of refined competition. In terms of the amount of land acquisition, most large real estate enterprises actively made up their positions in the first half of the year. Among them, the amount of land acquisition by country garden was nearly 100 billion, Vanke and rongchuang exceeded 60 billion, and poly and Longhu also exceeded 50 (including) billion

in terms of financing, since 2019, especially in the first quarter, under the circumstances that the overall financing environment has improved and the capital pressure of enterprises has not decreased, a number of real estate enterprises have intensively financed, and the financing scale has maintained growth. At the same time, regulators have repeatedly said that they will continue to focus on real estate financial risks, strengthen prudent management of real estate finance, and keep the general tone of strict real estate financial policies unchanged

in this context, major real estate enterprises actively sell, accelerate cash flow, and focus on mature urban agglomerations and regional core cities. In the first half of the year, most enterprises accelerated the promotion of the project, improved the project turnover speed, and paid close attention to the payment collection around the sales target to ensure the liquidity of funds

on the whole, in the first half of 2019, the real estate enterprises adjusted the marketing rhythm, improved the project turnover speed, and the sales performance maintained growth. Among them, the sales of country garden was close to 400billion in the morning of August 10. The financing environment of real estate enterprises has been relaxed first and then tightened. Since May, financial supervision has been strengthened, and the expectation of tightening the financing environment has been strengthened. " According to the analysis of China Academy of technology, it is expected that the financial pressure of real estate enterprises will further appear in the second half of the year

based on the current policy and market background, an analyst from Kerui real estate research center predicted that the overall scale of real estate enterprises will grow steadily in the second half of the year, and the growth rate is expected to slow down to about 20%. There is still some pressure for real estate enterprises to achieve the annual sales target. It is expected that in the second half of the year, enterprises need to focus on efforts to accelerate the promotion of goods into the market or reduce the pre-sale price to achieve the annual performance target

"in the long run, local governments will continue to implement policies based on the actual market conditions. The real estate market will develop steadily and healthily for a long time. Real estate enterprises will be more cautious in their strategic layout." This person believes that leading real estate enterprises will maintain a steady and high-quality development trend, and the head effect will become increasingly obvious

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